For some, fashion blogging is a hobby for the fashion-obsessed, an outlet to share their passion with the entire blogosphere. For others, fashion blogging is a way to accumulate free swag. However, for the top fashionistas—those with pages being viewed by more than 2 million people a month—expressing their fashion opinions is a means to earning some cold hard cash. Today, a good sense of style plus a solid fan base lands top fashion bloggers anywhere from $5,000 for low-end assignments up to $50,000 for high-end projects. These fashion bloggers make the business of blogging appear "trés chic."